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B&B HOTELS France’s sports partnerships

B&B HOTELS is proud to support a wide range of partners: find out more about them.

For more than 10 years, B&B HOTELS has been committed to actively promoting and supporting sports associations and clubs. Read on to find out more about the sports partnerships we’ve developed over the years in sailing, football and handball. B&B HOTELS is proud to show its commitment to the Brittany region.


Since 1 January 2024, B&B HOTELS has been associated with the UCI WorldTour, UCI Continental and UCI Women's Continental cycling teams led by Emmanuel Hubert, the team's general manager.

By partnering with ARKEA for at least two consecutive years, B&B HOTELS is enabling the creation of a Continental team, made up of around ten young riders, with the ultimate aim of joining the WorldTour team. The arrival of B&B HOTELS in this structure will also give the women's team the opportunity to develop with a view to eventually joining the WorldTour.

For the first time in France, three teams from the same structure have the same title partners and wear the same colours, those of ARKEA - B&B HOTELS!

Solidaires en Peloton ARSEP - B&B HOTELS

Having partnered with the Fondation ARSEP in 2012 and having supported several sailing events, the crew of the Solidaires en Peloton yacht competes to raise funds for research into multiple sclerosis.

Two talented skippers are behind the project, Thibault Vauchel-Camus and Victorien Erussard, both of whom have impressive track records. They aim to provide information and raise public awareness, while encouraging those who are affected by the disease. The money raised is used to fund the Fondation ARSEP’s research as part of the fight against this disease.


Committed on the water during competitions, Thibaut Vauchel-Camus also works to promote the cause whose colours he proudly wears. Between two training sessions, he takes the time to take patients suffering from the terrible disease of multiple sclerosis on board his Ocean Fifty. 

Would you like to help our skipper advance research into multiple sclerosis? Make a donation!

For fans of handball

Brest Bretagne Handball - B&B HOTELS

As a partner since the 2022/2023 season, B&B HOTELS is associated with the BBH Rebelles, a French handball club playing in the Women's League, the highest level of French competition.

As a Breton hotel brand, we are continuing to anchor ourselves in the region, by associating ourselves with the Brest Bretagne Handball team, also from Brittany.

In 2023, B&B HOTELS will be behind the Rebelles so that they can regain their title of French Champions after a second place in 2022.

For football fans

FC Lorient - B&B HOTELS

As the official sponsor of FCL for more than 10 years, B&B HOTELS has a lot in common with this iconic football club from Brittany. Both are recognised as key players within the Brittany region and both are seen as symbols of the good-natured commitment for which Brittany is known.

The keenest supporters of FCL will be able to watch matches from the B&B HOTELS stand.

This is a historic and symbolic partnership, both for the club and our company: we’re proud to see the B&B HOTELS logo every week at the club’s matches.