Rest well. Contribute better
At B&B HOTELS, every stay counts: toward your rest, the care of the planet, and the common good.
At B&B HOTELS, we believe well-being doesn’t end with a comfortable bed or a good breakfast. We believe that traveling well also means doing so responsibly, inclusively, and accessibly for all.
That’s why we work every day with a clear purpose: our CSR (Corporate Social Responsibility) strategy, aimed at turning sustainability into a true value driver — not just a compliance mechanism.
🤝 Committed to people:
We empower both our internal and external community:
- We promote diversity and inclusion across all our teams.
- We increase female representation in leadership positions.
- We collaborate with organizations chosen by our own employees to support various social causes.
- We foster education as a tool for social transformation.
🌱 We adapt to our environment:
We reduce our footprint through concrete, measurable actions:
- Be Eco: If you stay more than one night, you can opt out of room cleaning and receive a complimentary breakfast. This helps reduce water consumption.
- Single Use Plastic Free: We’ve eliminated 100% of single-use plastics in our rooms.
- 24h Water: We provide fresh, filtered water all day long, reducing plastic bottle use.
- We support the circular economy through responsible use of materials, products, and waste — giving furniture a second life through our Circular Action Plan.
- We partner with Too Good To Go to prevent food waste at our breakfast buffets.
- Aware of energy consumption’s impact on our carbon footprint, we’re increasing our use of certified renewable electricity. In 2024, 100% of our electricity consumption is backed by renewable energy guarantees of origin.
⚡ Driving sustainable innovation
From design to guest experience, we strive for the lowest impact and greatest value:
- All our hotels with parking offer electric vehicle charging points.
- We work with suppliers who prioritize positive impact.
- We invest in sustainable building systems such as CREE, used in our B&B HOTEL Guimarães — the first building on the Iberian Peninsula to implement this — and in our B&B HOTEL Madrid Tres Cantos, the first building constructed in Spain using this method. This hybrid timber system meets high environmental standards, reducing carbon footprint by up to 60% and material use by 33%.
💡 A strategy with purpose
Sustainability at the heart of our business and guest experience.
Before you even reach your room, we are already acting.
We have a long-term decarbonization strategy, with ambitious goals to reduce Scope 1, 2, and 3 emissions by 2030. This climate trajectory is aligned with the 1.5 °C pathway and is currently under review by the Science Based Target Initiative (SBTi).
To achieve these goals:
- Responsible construction
- Efficient use of energy and water
📹 Learn more about our commitment
We want to be the best accommodation for the world.