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B&B HOTELS - Responsible and sustainable company

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Rest well. Contribute better

At B&B HOTELS, every stay counts: toward your rest, the care of the planet, and the common good.

At B&B HOTELS, we believe well-being doesn’t end with a comfortable bed or a good breakfast. We believe that traveling well also means doing so responsibly, inclusively, and accessibly for all.

That’s why we work every day with a clear purpose: our CSR (Corporate Social Responsibility) strategy, aimed at turning sustainability into a true value driver — not just a compliance mechanism.

🤝 Committed to people:

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We empower both our internal and external community:

  • We promote diversity and inclusion across all our teams.
  • We increase female representation in leadership positions.
  • We collaborate with organizations chosen by our own employees to support various social causes.
  • We foster education as a tool for social transformation. 

🌱 We adapt to our environment:

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We reduce our footprint through concrete, measurable actions:

  • Be Eco: If you stay more than one night, you can opt out of room cleaning and receive a complimentary breakfast. This helps reduce water consumption.
  • Single Use Plastic Free: We’ve eliminated 100% of single-use plastics in our rooms.
  • 24h Water: We provide fresh, filtered water all day long, reducing plastic bottle use.
  • We support the circular economy through responsible use of materials, products, and waste — giving furniture a second life through our Circular Action Plan.
  • We partner with Too Good To Go to prevent food waste at our breakfast buffets.
  • Aware of energy consumption’s impact on our carbon footprint, we’re increasing our use of certified renewable electricity. In 2024, 100% of our electricity consumption is backed by renewable energy guarantees of origin. 

⚡ Driving sustainable innovation

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From design to guest experience, we strive for the lowest impact and greatest value:

  • All our hotels with parking offer electric vehicle charging points.
  • We work with suppliers who prioritize positive impact.
  • We invest in sustainable building systems such as CREE, used in our B&B HOTEL Guimarães — the first building on the Iberian Peninsula to implement this — and in our B&B HOTEL Madrid Tres Cantos, the first building constructed in Spain using this method. This hybrid timber system meets high environmental standards, reducing carbon footprint by up to 60% and material use by 33%. 

💡 A strategy with purpose

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Sustainability at the heart of our business and guest experience.
Before you even reach your room, we are already acting.

We have a long-term decarbonization strategy, with ambitious goals to reduce Scope 1, 2, and 3 emissions by 2030. This climate trajectory is aligned with the 1.5 °C pathway and is currently under review by the Science Based Target Initiative (SBTi).

To achieve these goals:

  • Responsible construction
  • Efficient use of energy and water

📹 Learn more about our commitment
We want to be the best accommodation for the world.