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Well-being and women's football, playing on the same team

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Be honest, be ambitious, be original.
This is how well being is trained.

B&B HOTELS is the official sponsor of Atlético de Madrid Women because we share the same way of understanding performance: from the inside out.

Being honest is respecting what helps you perform.
Sleeping well. Truly resting.
Taking care of your routine, even away from home.

Being ambitious is choosing well without giving up your habits.
Staying focused, connected, prepared.
Because ambition doesn’t switch off when you travel.

Being original is creating your own rhythm.
Finding inspiration in what is essential.
Enjoying every moment on and off the pitch.

At B&B HOTELS we believe that every match begins long before stepping onto the field:
it begins with how you rest,
how you prepare,
how you stay true to who you are.

That’s why we accompany Atlético de Madrid Women every step of the way, offering official accommodation, unique experiences and activations that bring women’s football closer to everyone.

Because choosing the essential isn’t giving up.
It’s adding everything that helps you go further.

B&B HOTELS x Atlético de Madrid Women
 Where well being is also trained.