
Well-being and women's football, playing on the same team.
B&B HOTELS becomes the official sponsor of Atlético de Madrid Femenino. We’re driven by the same values: ambition, equality, and passion for what truly matters.
This partnership is born from a natural connection with our philosophy of smart simplicity: highlighting what’s essential. Just as players know that peak performance requires quality rest, a good breakfast, and spaces that match their rhythm, B&B HOTELS offers all that—and more: functional design, technology that simplifies, and comfort at a fair price.
We’ll be with the team every step of the way, providing official accommodation, unique experiences, and activations that bring women’s football closer to everyone.
Because, on and off the pitch, what matters most is feeling at home.