Corporate Social Responsibility (CSR) often feels complex and boring, when it should be simple and exciting. After all, it's all about creating a positive impact on our lives and our planet.
Because at B&B HOTELS, we genuinely care for people, and believe that things should be simple and easy, we want our CSR action to focus on the essentials and to connect with everyone.
Empathy, integrity, smart simplicity, improvement, and inclusion: our CSR initiatives put our core values to work. Because as much as we like words and ideas, we believe in putting them into action as best we can.
That’s why we also draw inspiration from the Sustainable Development Goals (SDG) adopted by the United Nations in 2015, as part of their 2030 agenda.
They help us mobilize our teams, partners and shareholders; give us ideas on how to improve guest satisfaction; and even on how to progress towards sustainable growth, while reinforcing our brand value.
After years developing Corporate Social Responsibility initiatives, we have decided to provide a framework for our efforts and have defined three main pillars. They are our roadmap into the future; the guidelines to help us grow, embrace the challenges of our times, and involve all our people.
Inclusion, respect, and diversity have been in B&B HOTELS' DNA from the beginning. It’s true for our teams, our hotels partners and our guests. It’s at the heart of our welcoming culture. We firmly believe that we are stronger together; that diversity is a unique and necessary source of creativity; and that everyone’s contribution, no matter how small, counts. We have made it our goal to help our teams, our hotels partners and our guests on their journey, and to create the best conditions for them to thrive.
We care about being a place where everyone is treated with the same respect and has equal access to career opportunities. We let people be who they are so they can be their best selves. Notably, we are working in the following areas:
At B&B HOTELS, we want our people to feel good at work, and that means respecting, understanding, and inspiring each other. It also means fulfilling potential, and career advancement. We try to help everyone on their path.
As a company and as a group of people, it is important that we look out for each other. This includes practical considerations, such as accidents and hazards, but also inconsiderate and harmful behaviours. It is our responsibility to make sure everyone across our organisation, at every level, feels safe in their workplace. To this end, we are dedicated to the following aims:
Taking responsibility is one of B&B HOTELS’ five core values. As a multinational company in the hospitality sector, we know that our activities have an impact on our environment both globally and locally. Our objective is to limit this impact by bringing about positive changes at every level, and with everyone's contribution.
We are determined to do better by our planet whenever we have the opportunity to do so, but we simply can't do it alone. This is why we are striving to not only improve the way we work and purchase, but also to involve our guests, hotels partners and suppliers in our environmental aims, too.
Products are given to OXFAM, an NGO that donates them to people in their care.
Food waste is also a focus in our business sector.
For instance, we have developed partnerships with Too Good To Go in Spain.
We want to provide the best service, but as we advance towards a more sustainable approach, we believe some standards need a reality check, and, with our guests' consent, an update. We are encouraging this by offering new options and suggestions to people who stay with us.
We are a big Group, but we feel we have roots everywhere our hotels are located. We value local communities and believe that reinforcing mutual support goes a long way towards long-term development and sustainability. To think big, we also need to think local.
We strongly believe in the power of continuous improvement and collective intelligence to grow together.
As we all face the same social and environmental challenges and the same need for positive change, we need to create synergies and call on our people to help us improve our impact, and to make progress around us, but also among us.
Trust is everything. We need to do as we say and say as we do.
We need ethics and processes, and for good measure, we need independent third parties that will vouch for our genuine efforts and evaluate our results.
Progress is always a ‘test & learn’ process. We need to share, but also to listen to each other and adjust our approach when results call for it. We believe in open dialogue among our stakeholders; this starts with setting-up efficient Corporate Social Responsibility communication tools.
At B&B HOTELS, ‘together’ means more than our teams. Our goal is to build a CSR community beyond our own. In this way, we can collaborate to create the best roadmap for ourselves, but we also provide support to a selection of people and charities in line with our values and DNA.