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Our guiding values




Empathy: We care for people

Smart simplicity: We make it simple

Integrity: We take responsibilities

Improvement: We grow together

Inclusion: We celebrate diversity



At B&B HOTELS we believe that people need people, and we are better together.

We connect with everyone, be it our guests, our employees, or our partners, in the aim to build a friendly community.

At B&B HOTELS, we’re always ready to lend a helping hand, listen with empathy, smile freely, and laugh together. This is what makes us human – and brings out the best in each of us.

By sharing our B&B HOTELS GOOD VIBES, we can move mountains – and have fun while doing it. In moving past egos to collaborate, we all rise together.

And together, we can transform our world into one that’s brighter for all.





We care for people

At B&B HOTELS, we love meeting new people and giving all our warmest welcome, with humanity and kindness, as one humankind. 

We like getting to know all of our people - and by our people, we mean employees, customers, and partners. We invest in lasting relationships and give each our utmost attention.

We know we are nothing without all of our people.
Being acutely aware of their contributions to our business’ success we continuously show our sincere appreciation. 





We smart simplify

At B&B HOTELS, we aim to make life as pleasant, easy, and flexible as possible for everyone. Because that’s how we think life should be lived.

That’s why we’re constantly creating solutions that are simple, smart, and tailored to meet individual needs.

This means we’re always able to offer our customers a hospitality experience packed with great value at affordable rates while simplifying our employees’ day-to-day. 






We take responsibility

As a company, we are deeply aware of our responsibility towards our employees, our customers, our partners, and our planet.

That’s why what we promise, we deliver:

► Always providing the best value and quality to our customers,

► Fostering a positive work environment in which our people can flourish, and

► Moving our ESG/CRS initiatives forward and implementing price conscious travel solutions.





We celebrate diversity

At B&B HOTELS, we embrace our differences because they’re what make us strong, enriching us both individually and as a group.

That’s why, at B&B HOTELS, we welcome everyone as they are. Because we believe the best way to build a highly creative culture needed to answer to the fast-paced changes in our world and markets.






We grow together

At B&B HOTELS, we are passionate doers, and we constantly work to grow and improve. Passion drives our efforts to exceed customer expectations in everything we do, and we always committed to high standards. For us, challenges are opportunities we take on wholeheartedly, blazing trails with innovative solutions to satisfy new market needs. 

And because we love to co-create, we move forward hand in hand with all our people, employee, customers, and partners, to shape the future of hospitality – together.